Why the Worst Business Decision Is Buying the Hype

Arjus Dashi

07 Oct 2025 — 2 min read

These days, I keep reading about how agentic AI isn’t actually stealing our jobs MIT researchers say the data doesn’t support the panic. And at the same time, “vibe-coding” platforms like Lovable and Replit are losing roughly 30–40% of their user base.

Hype Isn’t the Enemy, Misjudgment Is

Hype isn’t bad by itself. It’s the side effect of excitement of genuine technological leaps. But the problem starts when hype becomes your strategy.

Agentic AI, for example, sounds like science fiction turned real: autonomous software agents making decisions, collaborating, executing plans. The MIT research is clear, the tech is promising but not replacing jobs anytime soon. These systems still depend on human oversight, context, and guardrails.

Then there’s the “vibe-coding” craze. Tools like Replit, Lovable, or Vercel’s v0 promised to let anyone build apps by just describing what they wanted. But fast-forward a few months, and analytics show steep declines traffic dropping 30–60%, users churning, growth stalling. Why? Because the vibe alone wasn’t enough. The tools solved the fun part (creation) but ignored the messy reality of maintenance, debugging, and scale.

In short - the hype was real, but the business value wasn’t.

The Real Cost of Buying Hype

Demos look magical, decks sound visionary, and everyone rushes to sign up. But behind the gloss, the infrastructure is rarely ready for real enterprise complexity integrations, data quality, governance.

Every new AI tool promises “seamless adoption.” In reality, rollout means retraining teams, revising processes, debugging integrations, and paying for compute bills that scale faster than results.

Most AI projects get greenlit because someone says, “It’ll save 40% of our workload.” Then the KPI quietly shifts to “user engagement” or “number of prompts.” Metrics drift, budgets balloon, and eventually, the ROI conversation gets awkward.

Remember the metaverse gold rush? Web3 wallets for everything? Voice assistants? All were “the next platform shift.” AI is different, it’s foundational - but not every shiny product built on top of it will survive.

AI isn’t a bubble but hype always is. The winners in this wave will be the ones who separate the durable signal from the noisy spectacle.

So yes, play with the new tools, explore what’s possible, experiment with agents and vibe-coding if you want. But build your strategy on results, not headlines. Because in business, the worst decision you can make isn’t missing a trend - it’s mistaking hype for progress.

Thank you for reading - Arjus

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